This weekend we’ve been at the London Chocolate Festival. It’s the third time we’ve exhibited at this festival. Two years ago we were outside on the Southbank. Much as it was very cold for us, and not without the challenges of wind and rain throughout the weekend, taking were excellent as we got a lot of passing trade from people out for a weekend stroll.
Last year we moved indoors to the Business Design Centre in Islington, and it was a welcome change to be indoors, warm and dry for the event. The downside of being indoors is that the costs of hiring an indoor space mean there has to be an admission fee, which of course means we don’t get the curious and casual shoppers any more. It’s a tough one as there are pros and cons to both types of location. Last year we had a good footfall and the only minus point was the hassle of getting the van around to the loading bay to pack up.
This year, unfortunately, numbers were down dramatically and those who came along didn’t seem to be interested in spending. Whilst it’s inevitable that not every event will turn a profit, we do like to at least break even, and unfortunately on this occasion, we made a huge loss. It was a real shame to end our 2015 show season on such a downer, especially with a long drive home at the end of it. There was a very welcome glass of wine waiting for me when I got back though!
Our optic display for the chocolate bars has generated a lot of interest. We’ve made some tweaks from the original display to try and make it a little clearer that it’s just a quirky way of displaying our chocolate bars as opposed to us mixing drinks on demand!
In between getting ready for the Chocolate Show we’ve been keeping up with orders. Lots of last minute and urgent requests have come in this week and I’m anticipating more of the same this week. Christmas is in sight, though, and the prospect of a few days off to overindulge.